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BrandQ® is a unique program focused on the packaging supply chain, providing tools, measurements, methods, and language for facilitating effective communications between brands and suppliers.

Idealliance offers three levels of BrandQ training & certification

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Individual certification designed for brand managers

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Individual certification for technical experts to train and implement supply chain providers according to BrandQ program standards

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Certification for facilities that meet BrandQ program standards


BrandQ training is delivered live, via two- or three-day hands-on classes, and online. Industry expert instructors facilitate both formats and all attendees must demonstrate competency with the hands-on portion of the class and score favorably on a final examination to receive BrandQ certification.

Brand Managers! Register here to be notified of upcoming BrandQ Training dates and you'll be entered to win a ColorMuse color matching tool!

Drawing for the ColorMuse closes on December 31, 2017. Winner will be contacted at the email address provided and we’ll request a physical mailing address to which to send the device.





Registration for the first BrandQ Expert training program is now open. This accelerated training runs January 16 & 17, 2018 at the Hyatt Regency Mission Bay, San Diego, CA.
REGISTER NOW to be among the first BrandQ Experts worldwide! Seating is limited.

BrandQ Expert Training


A BrandQ Expert is qualified to train and implement the BrandQ program at brand and supplier facilities. BrandQ training is aimed at color management/process control experts (preferably those already certified as a G7 Expert, although this is not a prerequisite) and focuses on required knowledge that is required to teach the BrandQ program and how to conduct location audits as a certified BrandQ Expert. Upon completion of the program participants will take an on-line test and receive a packet of materials to assess. Participants read and report on these materials as part of the certification process through a remote, instructor-led session. Once certified, BrandQ Experts are listed on the Idealliance BrandQ website as a certified Idealliance BrandQ Expert.

BrandQ Manager Training

The BrandQ program was created by the packaging supply chain for the packaging supply chain. BrandQ helps brand managers communicate expectations and requirements and then carefully monitor and measure these throughout their supply chain. Brand managers who take the BrandQ Manager training learn the language of quality control and print measurement and how to effectively communicate expectations with suppliers. They learn how to determine if suppliers can meet their expectations and the how to best work with spot colors, among many other critical components. The program results in a vastly improved brand/supplier relationship.

BrandQ Training programs will run throughout 2018 around the United States and Internationally. It is possible to arrange a custom training programs tailored to an organization’s specific needs as well. If you’re interested in learning more about the BrandQ program, let us know. And if you request information through the form above November 10th, you’ll be entered in a drawing for a cool color measurement device, Color Muse. With the Color Muse and a mobile device, you can read the color of any object in a variety of color spaces and compare the color of multiple objects.


Discover more about the core content you’ll learn. | About BrandQ