Open Forum

Good morning all.

Do any of you have an experience with a square BRM piece.  One of my clients is asking about a 6 x 6 card that the recipient would tear off and return. I can't find anything in the DMM that says it must meet the aspect ration, however I've talked to two USPS people and one says it would be treated as a non-machinable letter, the other says BRM must be machine compatible.

Your thoughts.

Have  a great week and my your postal problems be non existent.

GPH

------------------------------
George Heinrich
The Postal Professor
Parker CO
303-325-3048
------------------------------

Original Message------

Good morning all.

Do any of you have an experience with a square BRM piece.  One of my clients is asking about a 6 x 6 card that the recipient would tear off and return. I can't find anything in the DMM that says it must meet the aspect ration, however I've talked to two USPS people and one says it would be treated as a non-machinable letter, the other says BRM must be machine compatible.

Your thoughts.

Have  a great week and my your postal problems be non existent.

GPH

------------------------------
George Heinrich
The Postal Professor
Parker CO
303-325-3048
------------------------------

I appreciate all of you who took time out to provide input.  We were lucky and after many discussions on the cons of a square BRC, we convinced the client to change it to 6" x 8", which makes the aspect ratio work.

Thanx again.

GPH


------------------------------
George Heinrich
The Postal Professor
Parker CO
303-325-3048
------------------------------

Original Message:
Sent: 04-12-2017 11:09 AM
From: Bill Longua
Subject: Square Business Reply Card

I have never seen one like that.  Any square piece will mess with the automated sorting systems that they use at the USPS, hence the surcharge.  It's a BRM, so I would challenge the customer that it won't enhance response rates, so stick with the established guidelines, even if it is not clearly stated in the DMM.  If it is a design thing, just move the perforation point so it conforms.

Sincerely,

William Longua

Senior Director 
Digital Print Group

Direct: (484) 690-0051

Mobile: (610) 662-5413

3100 Horizon Drive - Suite 100 - King of Prussia, PA - 19406-2660

www.neopost.com 

Refer to QSG 507b

QSG 507b Additional Services - Courtesy Reply Mail

At the end, it states that "All letter-size reply cards and envelopes [...] must meet the standards in 201.3.17"

That us the 201 Quick Service Guide which states that the aspect ration must be less than 1.3 or more than 2.5.


------------------------------
Jose Bueras
Mailing & Digital Print Manager
Litho Craft, Inc.
Lynnwood WA
206-789-7151
------------------------------

Original Message:
Sent: 04-11-2017 09:50 AM
From: George Heinrich
Subject: Square Business Reply Card

Good morning all.

Do any of you have an experience with a square BRM piece.  One of my clients is asking about a 6 x 6 card that the recipient would tear off and return. I can't find anything in the DMM that says it must meet the aspect ration, however I've talked to two USPS people and one says it would be treated as a non-machinable letter, the other says BRM must be machine compatible.

Your thoughts.

Have  a great week and my your postal problems be non existent.

GPH

------------------------------
George Heinrich
The Postal Professor
Parker CO
303-325-3048
------------------------------

Original Message------

Refer to QSG 507b

QSG 507b Additional Services - Courtesy Reply Mail

At the end, it states that "All letter-size reply cards and envelopes [...] must meet the standards in 201.3.17"

That us the 201 Quick Service Guide which states that the aspect ration must be less than 1.3 or more than 2.5.


------------------------------
Jose Bueras
Mailing & Digital Print Manager
Litho Craft, Inc.
Lynnwood WA
206-789-7151
------------------------------

George

Reference Section 100 Retail Mail (since as a return device that's what' it becomes.  Section 101.1.2 Non-Machinable -- 101.1.2.a says if the piece does not meet aspect ratio requirements it's non-machinable.

It's just like you and me mailing a square Christmas card (only there Hallmark nicely prints in the stamp area that additional postage might be required).

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Rosemary Flanagan
Mgr. Postal Strategies & Logistics
Data-Mail, Inc.
Newington CT
860-666-0399
------------------------------

Original Message:
Sent: 04-11-2017 09:50 AM
From: George Heinrich
Subject: Square Business Reply Card

Good morning all.

Do any of you have an experience with a square BRM piece.  One of my clients is asking about a 6 x 6 card that the recipient would tear off and return. I can't find anything in the DMM that says it must meet the aspect ration, however I've talked to two USPS people and one says it would be treated as a non-machinable letter, the other says BRM must be machine compatible.

Your thoughts.

Have  a great week and my your postal problems be non existent.

GPH

------------------------------
George Heinrich
The Postal Professor
Parker CO
303-325-3048
------------------------------