Open Forum

  • 1.  ROI

    Posted 03-13-2017 07:22 PM
    Can anyone point me in the direction of Direct Mail statistics / ROI / response rates?


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    Julie Bradley
    DML Solutions, Inc.
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  • 2.  RE: ROI

    Posted 03-14-2017 09:02 AM

    Julie,

    ROI is very subjective and is difficult to quantify, in the broad sense. The variables are far too many (list quality, content, graphics, etc.) to make definitive statements about it's effectiveness. What can be measured are ROI for specific campaigns.

    With that, there are some things that the DMA points to that may help you.

    Direct Mail Statistics - Direct Mail Stats - Direct Mail Facts | thedma.org

    The facts are that some of the most recognized brands use it and even companies like Google, Amazon, Uber, and more, find direct mail to be a valuable addition to their overall marketing strategies. If it is good enough for these stalwarts of digital communication, it should be good enough for anyone else, too.

    Cheers,
    Marc



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    Marc Zazeela
    APC Postal Logistics, LLC
    East Rutherford NJ
    201-372-9700
    marcz@...
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    Original Message


  • 3.  RE: ROI

    Posted 03-14-2017 09:58 AM

    Here is a link to the DMA. 

     

    http://www.researchandmarkets.com/reports/3981739/dma-statistical-fact-book-2016#rela0

     

    They offer reporting that may be useful to you.  If you are a member you can get a discounted rate on ordering these reports.

     

    Judith M. Maloy
    Director & CEO

    Polaris Direct 

    300 Technology Drive

    Hooksett, NH 03106

     

    603.626.5800 x139

    603.626.5031 FAX

    603.387.2781 CELL

    www.polarisdirect.net

     

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    Original Message