Shawn,
Thank you for the questions. Having a mail tracking and reporting solution would be valuable in many ways. Weather you provide your customer the information or provide them access to view it themselves is totally up to you. The value is that you would have the tray scans and the piece level scans of this mail as it was processed by the postal service. You would also know what the timing for each should be from first scan to all others in the process the mail would usually follow at the postal facility. This is helpful so that you can call when issues are noticed at the time they are happening (Or should be) rather than after a customer has noticed. The lost time associated with teh latter in never helpful to the resolution process for such issues. The data does come from them and is information that is available through Informed Visibility. I would never promise you more data than is available and the USPS provisions this data through various platforms.
Informed Visibility is being touted as a tool for USPS operations to proactively monitor their operations and identify capacity "pinch points" so they can react better and keep the mail moving. What you would get through by building in a mail tracking and reporting solution access to reporting that you determine is meaningful and actionable. The raw data can be effective but is cumbersome to interpret. You would also see what the next steps in the USPS processes are and be able to speak with them to determine where the trays you see scans for should have gone next and what scans you could expect (Piece level in all likelihood) depending on where they were destined inside the facility where the trays were seen. What should the next process have been and why are there no scans for that USPS processing step is the question you are really asking.
I am sure you have asked all the right questions. My thoughts are that the process has been delayed because it is not proactive but rather reactive. As you mentioned, the trigger here was the customer calling to complain about the lack of delivery (Actual or real). Then there were delays after being told to wait as you detail and is all too common for mailers today and very frustrating. In the recommendation I made, you would regularly check every mailing and the facilities involved in your distribution plans. You would know and understand the processing times for each process and the "normal" sequence of events for mail being processed at each. With this type of history the USPS has to be more accountable and their processes need to be more predictable and stable. I guess what I am saying is that by having a solution you use proactively and gather data for all of your mail with (This extends well beyond the raw data for any single mailing provided by the USPS) you will be better off as a mailer.
Even very large mailers have abandoned using simple "seeds" and have gone to mail tracking and reporting solutions. The powerful data mailers can now gather and create is what keeps their mail on track. Nothing is perfect but we are all better off with the knowledge and information implementing a full system can provide us as we work together with the USPS to try to identify these issues proactively. This can be done with a great deal more work without a full mail tracking and reporting solution and each business has to weigh the costs agains tthe benefits for themselves.
Thanks again for your thoughts and input,
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Mark Rheaume
National Postal Affairs Director and Partnership Liaison Officer
AccuZIP, Inc.
3216 El Camino Real
Atascadero, CA 93422-2500
mark@...800-233-0555
Original Message:
Sent: 02-22-2016 13:17
From: Shawn Dykes
Subject: Lost trays in Full Service mailing
I understand the value in mail tracking if you are triggering a pre/post delivery action. How would a mail tracking service in this case help get this lost unscanned mail back into the mail stream? Wouldn't I just now have a customer that can see two scans of the trays instead of me seeing it in Gateway and telling them? Wouldn't we be in the same boat? Six trays of this mailing were last "seen" at check in.
I have not seen anyone say that their mail tracking services can show more tray scans than what I can already see in Informed Visibility.
The Post Office already has the full service data and the scans, my issue is trying to get my rep to use it to track these mailings internally with the info I have already provided them.
What is the recovery rate of lost mail using tracking services vs not using tracking services with Full Service?
Will using tracking services guarantee a USPS claim on lost mail?
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Shawn Dykes
Mail Movers
Salisbury MD