Choose from four breakouts, each focusing on case studies detailing frontline experiences with key issues in various segments in the media supply chain; inkjet and mail supply, color and print workflows, data management, and brand management. Studies detail real-world problems and solutions from the business leaders who lived them.
1. Inkjet and Direct Mail Innovations
Change seems to be the only constant for companies offering mailing services in today’s intense marketing environment. Experienced facilitators will lead this lively session, following the experiences of three mail service companies, learning how they found solutions to challenging mailing issues
Moderator: Dave Lewis, President, SnailWorks
Dave Fenske, President, Fenske Media Corporation - Beyond VDP–the opportunity to use daily "big data" feeds for high volume variable data inkjet print and cross-purpose the data for personalized cross-media direct-mail communications for new revenue streams.
Charles Buchanan, SVP of Strategic of Accounts, Summit Direct Mail - Integrating Offset Inkjet for Improved Profit and Performance - Charles Buchanan will describe innovations in Summit’s mail supply production workflows that have added significant savings to the bottom line as well as increased customer satisfaction. Summit operated a traditional methodology of using traditional offset print and laser technologies to meet the necessary personalization needs of its direct mail clients. Today, Summit is combining its traditional offset press products and laser personalization programs with new digital inkjet technologies, creating a more optimized operation that is reducing costs, adding flexibility, and improving their ability to get their customer’s jobs to market faster, and cheaper.
2. Color it Consistent: Color & Print Workflows
Experienced facilitators will lead an interactive discussion on problems and solutions in managing color and print workflows. Case studies will describe innovations in how to achieve consistent, repeatable color, the calibration process, and best practices in the use of diverse substrates.
Moderator: Tim Baechle, Sr. Dir. of Global Print Technologies, Idealliance
Jim Raffel, CEO, Color Metrix
Bruce Bayne, President, Alder Technology
How they achieved a consistent and repeatable common visual appearance using a variety of print processes, including dye sublimation ink sets on substrates as diverse as metal, mouse pads, ceramic and more, as well as commercial and sheetfed technologies.
3. The Profitability of Print
Moderator: Leslie Boyd, CPA MST, Clifton Larson Allen
Michael Kellogg, CEO, Century Direct - How a lease renewal and subsequent move spawned a complete review of HR, finance, operations, insurance, USPS, customer relations, and communications.
4. Brand Management & Content Creation
In this session, brand. content managers and media service providers engage in a discussion of how these companies developed solutions to today’s most pressing content and brand management issues. They'll describe advancements in best practices and standards impacting client relationships and brand communications.
Moderator: Ron Ellis, Ron Ellis Consulting, LLC
Marc Levine, Enterprise Print Quality Group Manager, SGK