May 4

Exhibit Hall Breakfast

7:30 am - 8:30 am

Begin your first full conference day with casual networking and conversation with attendees during a complimentary breakfast in the Idealliance Experience Expo Hall, where you can also visit sponsor exhibits.


8:30 am - 8:45 am


  • Tim Johnson, CEO, Impact, Chairman, Idealliance Board of Directors 
  • Dick Ryan, Vice President Sales, Publishers Press, Vice Chair, Idealliance Board of Directors

The conference opens officially with a welcome from Idealliance leaders.

The State of the Industry: A Look Ahead

8:40 am - 9:45 am


  • Andy Paparozzi, Chief Economist, Idealliance   
  • David Zwang, Zwang & Co.
  • Robert Barbera, Sr. Manager, Production Solutions Marketing, Production Solutions Division (BISG), Canon U.S.A.

Idealliance Chief Economist Andrew Paparozzi presents his always eagerly anticipated economic and trends forecast, “State of the Industry: A Look Ahead.” Based on the association’s proprietary research and Paparozzi’s experience-based analysis of industry metrics, the presentation will give attendees an informed look at what to expect from the industry in the months ahead.

Then, joined by David Zwang, top graphic communication business and workflow consultant, and Robert Barbera, Sr. Manager for Production Solutions Division for Canon U.S.A, these three industry luminaries will help us all "Look Ahead."

Innovating Tomorrow's Media Supply Chain

10:00 am - 11:00 am


  • Inkjet and Direct Mail Innovations
  • Color it Consistent: Color & Print Workflows
  • The Profitability of Print
  • Brand Management & Content Creation

Choose from four breakouts, each focusing on case studies detailing frontline experiences with key issues in various segments in the media supply chain; inkjet and mail supply, color and print workflows, data management, and brand management. Studies detail real-world problems and solutions from the business leaders who lived them.

1. Inkjet and Direct Mail Innovations

Change seems to be the only constant for companies offering mailing services in today’s intense marketing environment. Experienced facilitators will lead this lively session, following the experiences of three mail service companies,  learning how they found solutions to challenging mailing issues

Moderator: Dave Lewis, President, SnailWorks

Case Studies:

Dave Fenske, President, Fenske Media Corporation - 
Beyond VDP–the opportunity to use daily "big data" feeds for high volume variable data inkjet print and cross-purpose the data for personalized cross-media direct-mail communications for new revenue streams.

Charles Buchanan, SVP of Strategic of Accounts, Summit Direct Mail - Integrating Offset Inkjet for Improved Profit and Performance - Charles Buchanan will describe innovations in Summit’s mail supply production workflows that have added significant savings to the bottom line as well as increased customer satisfaction. Summit operated a traditional methodology of using traditional offset print and laser technologies to meet the necessary personalization needs of its direct mail clients. Today, Summit is combining its traditional offset press products and laser personalization programs with new digital inkjet technologies, creating a more optimized operation that is reducing costs, adding flexibility, and improving their ability to get their customer’s jobs to market faster, and cheaper.

2. Color it Consistent: Color & Print Workflows

Experienced facilitators will lead an interactive discussion on problems and solutions in managing color and print workflows. Case studies will describe innovations in how to achieve consistent, repeatable color, the calibration process, and best practices in the use of diverse substrates. 

Moderator: Tim Baechle, Sr. Dir. of Global Print Technologies, Idealliance

Case Studies:

Jim Raffel, CEO, Color Metrix
Bruce Bayne, President, Alder Technology

How they achieved a consistent and repeatable common visual appearance using a variety of print processes, including dye sublimation ink sets on substrates as diverse as metal, mouse pads, ceramic and more, as well as commercial and sheetfed technologies.

3. The Profitability of Print

Moderator: Leslie Boyd, CPA MST, Clifton Larson Allen

Case Studies:
Michael Kellogg, CEO, Century Direct -
How a lease renewal and subsequent move spawned a complete review of HR, finance, operations, insurance, USPS, customer relations, and communications.

4. Brand Management & Content Creation

In this session, brand. content managers and  media service providers engage in a discussion of how these companies developed solutions to today’s most pressing  content and brand management issues. They'll describe advancements in best practices and standards impacting client relationships and brand communications.

Moderator: Ron Ellis, Ron Ellis Consulting, LLC

Case Studies: 
Marc Levine, Enterprise Print Quality Group Manager, SGK

Lessons from the Front Lines—Real World Tactics to Elevate Culture and Boost Employee Engagement

11:15 am - 12:00 pm

Speaker: Steve Anzalone, Partner, Ideadvisor

Based more on practical experience and less on theory, Steve Anzalone will discuss experiences from his 33-year career in the commercial printing industry as an owner, operations leader, and entrepreneur. Formerly the president & COO of HardingPoorman Group, Steve was part of an executive team that built the Indianapolis company into the regional leader in commercial print, a firm serving the demanding needs of Fortune 500 clients in the pharmaceutical, medical device, financial services and professional sports markets. He will examine practices and programs in hiring, training, employee communication, evaluations, and financial transparency that can drive a meaningful difference in culture and employee engagement.

Metrics & Change Management

12:00 pm - 12:30 pm

Speaker: Mike Philie, Managing Director, Ideadvisors

How well do you know your numbers? Learn how measuring and acting on key performance indicators—from customer assessments of you vs. your competition, to real-time tracking of vital sales and financial metrics, to benchmarking leadership and management performance against industry best practices—can help drive operational excellence.

Lunch & Learn
Customized Demand: A New Era for Packaging

12:15 pm - 1:30 pm

Speaker: George A. Moretti, President, Managing Partner, Innovative Integrated Solutions (IIS)

George with IIS will present a real life case study on how a chemical manufacture company, Rochester Midland Corporation (RMC), incorporated digital print technology in their packaging production process that resulted in significant financial gains and operational efficiencies. By switching to an on-demand customized packaging model, RMC increased brand awareness, increased sales, and reduced inventory storage and labor costs. George will present the operational, financial and marketing benefits of incorporating digital inkjet packaging solutions into the manufacturing process.

USPS at a Crossroads: Industry Mail
Survey & What it Means to You

1:30 pm - 2:15 pm

Moderator: David Steinhardt, President & CEO, Ideallinace


  • Andy Paparozzi, Chief Economist, Idealliance
  • Bob Schimek, Sr. Dir. of Postal Affairs, Satori Software and Idealliance representative to PMG Mailers' Technical Advisory Committee (MTAC) & Idealliance Chair, Mail.dat Working Group

In 2016, Idealliance, with Association Partners, AMEE, ACMA, NAPM, and PostCom, launched a survey of the mailing industry.  The purpose of the annual survey was to gain a better understanding from the industry’s point-of-view on what should be USPS priorities for customer-facing programs and services, gather insights on the mail supply chain to improve our partnership with the US Postal Service and track trends, measure improvement, and identify current issues on the mail industry’s landscape.  Now in its 2nd year, learn the results of the survey for 2017 and the implications on the mail industry and your business – and the partnership with the USPS.  The survey was conducted as part of the Research initiatives of Idealliance.

USPS Mechanics & Strategy for Postal Rates

2:15 pm - 3:00 pm

Speaker: Sharon Owens, Vice President Pricing and Costing, United States Postal Service

As the key facilitator and architect of postal rates for the US Postal Service, Ms. Sharon Owens will provide insight and information in three primary areas:

  1. Driving factors in mail composition and dynamics – including USPS investments – that are driving pricing strategy
  2. Process for developing new postal rates
  3. Proposed USPS incented behavior and work-sharing plans for print-mail service providers, in the coming years

With her wealth of experience at the US Postal Service, Ms. Owens will take a look at the 2017 price framework as a case study for us to better understand how the US Postal Service is designing future pricing.  Most importantly, she is seeking feedback and suggestions to what the US Postal Service should be looking at for 2018 and beyond, to create a more profitable and compelling mail ecosystem.

About Sharon Owens
Sharon D. Owens was named vice president of Pricing and Costing, effective January 23, 2016. Owens reports to the chief financial officer and executive vice president and oversees programs to strengthen the mailing experience for commercial customers and tailor services for individual markets. She also has oversight of the postal regulatory reporting function, which includes compiling and delivering detailed information on postal programs and services to multiple stakeholders. 

Since this position combines the pricing and regulatory reporting and cost analysis organizations, Owens will be able to maximize Postal Service organizational effectiveness by leveraging collaborations between the postal pricing and costing teams. Additionally, the combination will help the Postal Service to operate more efficiently, drive revenue and better position the Postal Service for success in a complex regulatory environment. 

A 20-year Postal Service employee, Owens previously served as Northern Virginia District Manager. Her other assignments included manager of Industry Engagement and Outreach, manager of Ground Products and manager of Finance. Owens earned a bachelor’s degree in mathematics and a master’s degree in operations research from the College of William and Mary. 


Color Management & Your Bottom Line

3:00 pm - 3:45 pm

Speaker: Don Hutcheson, HutchColor

Heard a lot about G7? Evaluating your level of investment in color management? Get answers from the foremost industry expert. Don Hutcheson, G7 methodology creator and pioneer of ground-breaking processes such as RGB workflows and extended-gamut printing, will show you how color management, process control, and G7 can impact your bottom line.

EXPO Hall Break

3:45 pm - 4:30 pm

Take some free time to digest the information and insights you learned today, socialize with fellow attendees, and check out some of the sponsor information on display in the conference Expo Hall.

Integrated Marketing ‘In the Round’

4:30 pm - 5:30 pm

Todd Maute, Partner, CBX
Byron Anderson, Senior Client Director, CBX
Michael Grady, Global Commercial Integration Manager, sgsco 

In a 3D “Theater in the Round” experience, we dive inside an integrated marketing campaign. In this session we dissect a marketing campaign from the perspectives of corporate marketing manager, creative agency, premedia and media output providers. Through an interactive presentation and Q&A, you'll walk away with a better understanding of how to achieve your clients’ brand management objectives.

Happy Hour

5:30 pm - 6:30 pm

Meet, mingle, and network with speakers, sponsor solutions providers, Idealliance experts, and your attendee peers while you unwind and enjoy cocktails and hors d’oeuvres in the conference Expo Hall. It’s the perfect way to unwind as you close your day’s information-packed agenda!

Young Professionals Meet UP!

6:30 pm - 7:30 pm

Idealliance Young Professionals Group accelerates the influence and opportunities for young professionals in our industry to advance their career through…Mentorship, Continuing EDU, Peer Discussions, and Training. We invite those under 35 years of age to meetUP and get to know the benefits of participating in the Idealliance YP program!

Chairman's Hospitality Suite

9:00 pm - 11:00 pm

Once again, Idealliance Board Chairman Tim Johnson will entertain conference attendees at his private suite. It’s a great opportunity to meet informally with other industry business leaders and develop peer connections that will continue long after the conference ends.