Presenters & Sessions

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INKredible Keynotes

 

The Future of Integrated Publishing

Michael A. Clinton
President, Marketing, Publishing Director
Hearst Magazines

Michael A. Clinton was named president, marketing and publishing director of Hearst Magazines in June 2010. He is also a member of the Board of Directors of Hearst Corporation. Formerly, Clinton was the executive vice president, chief marketing officer and publishing director of Hearst Magazines, a position he had held since January 2001. His responsibilities include overseeing the publishing side of more than twenty Hearst titles, such as Car and Driver, Cosmopolitan, ELLE, Esquire, Food Network Magazine, Good Housekeeping, HGTV Magazine, and more. In addition, Clinton oversees all print and digital, corporate sales and marketing, brand development and consumer marketing initiatives for Hearst Magazines. Prior to his time at Hearst, Clinton was executive vice president of Condé Nast Publications, where he oversaw sales and marketing for the company's 15 national titles, including Vogue, Vanity Fair and Architectural Digest.

Hybridization of Content: How to Merge Marketing, Content and Technology

Michael Chase
Chief Marketing Officer
St. Joseph Communications

The way consumers engage with brands has dramatically morphed. They can access products and product information instantaneously, and they can intermingle with a brand in a cacophony of ways. Michael Chase will share with you how to be a storyteller in this connected world and how to merge marketing, content and technology in bold and exciting ways. Using powerful examples from St. Joseph’s recent Print in a Digital World publication, Michael will inspire you to mix, match and marry the worlds of print and digital to find your own marketing nirvana.

Audience Analytics: Every Advertiser's Sweet Spot

Deren Baker
CEO
Jumpshot

Advertising $ is the saving grace of many publishers, but they need to be able to quantify the value of their audience to win over advertisers. Pinpointing specific purchasing habits, such as whether readers are more likely to make luxury travel purchases or buy high-end electronics more often than the general population, are key indications of what readers will spend their disposable income on. New online tools can help publishers contextualize these insights, and help them win the guessing game of how to define their audiences. In this session, discover how audience’s online footprint can be analyzed to detect behavioral attributes, and quantify their value against the general population or each other. Deren Baker will share how data analytics tools can give both publishers and advertisers the assurance that dollars spent will be effectively and accurately targeted.

Boosting Ecommerce Sales With Omnichannel Packaging Content

Jean-Charles Morisseau
Chairman
Diadeis Group

For years, packaging graphics have been a key player for boosting retail sales. With new retail channels, product information printed on packaging has become the central point for all brands to sell online. Packaging graphics contain brand assets, key visuals, marketing claims, but also carefully approved ingredient lists and legal data. Learn how to switch packaging from a single purpose print process to a multichannel product information publishing tool; how to leverage brand assets to create outstanding digital 3D images; and how to introduce new stakeholders into the process for company wide usage of this new data.

How Brands Are Leveraging Changing Consumer Behavior

Tod Szewczyk,
VP, Director Emerging Technology and Innovation
Leo Burnett

How brands are leveraging the changing ways consumers are engaging and consuming media

 

 

INKsight Bursts

 

Make the Dream of 100%-Marketing-Target-Rate Come True in the Digital Era

Frank Chen
Dir. Consulting/Technology &
Chief Enterprise Architect
Cognizant

The traditional direct mail targeting rate is effectively 0.5-1%. Content-based digital advertising utilizing emerging technologies (internet, web search, social media, behavior tracking, etc.) improves marketing efficient target rate to 5-30%, but it still creates about 70-95% extraneous communications and some emerging problems (e.g., privacy, data-ownership, fraud-click, etc.). Transforming today’s content-based marketing to tomorrow’s mind-based “smart marketing” utilizes integrated consumer-driven digital models to improve marketing efficient targeting rate to 90-100%, removing guess work, eliminating extraneous communications, and protecting people’s privacy at the same time. A pilot client case will be shared.

Newscred: Rewriting the Book on Content Marketing

Ned Wallroth
Co-founder, Amalgam

Alexa Biale
Senior Content Marketing Manager, NewsCred

NewsCred is the leading end-to-end solution for content marketing, providing Fortune 1000 brands (Pepsi, Microsoft, HP, Verizon, Diageo, and more) with the best solutions in content creation, workflows, publishing and measurement. Founded in 2007, they have raised $90M to date, with offices in NYC, London, and Bangladesh. Amalgam is an advertising agency based in Boston specializing in branding, design, digital strategy, code and branded content. They build and refine brands and digital environments, define and channel information the core consumer craves, and nurture content that lead to sales. Ned Wallroth, co-founder of Amalgam and Alexa Biale of NewsCred will discuss the NewsCred story, their partnership, the future of content and uniting digital and traditional mediums to maximize ROI

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Tactile and Tech: Engaging Beyond Digital

Ethan Goller
President
Structural Graphics

As marketers today, we’ve become digitally connected through technology. But, connecting via digital as a standalone marketing solution is a myth. Engagement involves all the senses, and having the opportunity to touch, feel, smell, hear and even taste the marketing message is more impactful and longer lasting. This Insight Burst will highlight many strategies and executions that integrate traditional marketing formats with technologies such as video, conductive ink, virtual reality, and NFC among other tools, that bridge “tactile and tech” into a fully engaged marketing experience.

 

 

Smart Packaging: Connecting the Physical & Digital Shelf

Mike Grady
Associate Director
Global Business Development
sgsco

Effective 'Smart Packaging' begins with an understanding of consumer needs. Campaign success depends on seamless execution by supply chain partners. Learn more about interactive packaging trends, strategies and technologies that enable consumers to shop anywhere, anytime, however they want – EASILY.

Coloring an Omnichannel World

Shoshana Burgett
Director of Corporate Strategy and Customer Insights
X-Rite Pantone

As the digital and analog worlds continue to converge, it is not so much whether communications are paper or digital, but rather, how all channels work together to deliver the right mix. For brands, color considerations are not just about an industry, but they must also manage the challenges of color across multiple cultures, technologies and media. This presentation will discuss how brands can balance their color needs of the brand against the limitations and capabilities of the various output technologies. This includes planning color as part of the brand story, as well as understanding lifestyle color trends and effectively applying them within an omni channel environment, where color may appear differently in one channel as compared to another.

Discovering the Bridge From Digital Back to Print

 

Rob Wallace
Founder
Best of Breed Branding