2016 Presenters

2016 INKredible Keynotes

 

The Future of Integrated Publishing

 

 

 

Michael A. Clinton
President, Marketing, Publishing Director
Hearst Magazines

 

Hybridization of Content: How to Merge Marketing, Content and Technology

 

 

Michael Chase
Chief Marketing Officer
St. Joseph Communications

 

How Brands Are Leveraging Changing Consumer Behavior

 

Tod Szewczyk,
VP, Director Emerging Technology and Innovation
Leo Burnett

 

 

Audience Analytics: Every Advertiser's Sweet Spot

 

 

Deren Baker
CEO
Jumpshot

 

Boosting Ecommerce Sales With Omnichannel Packaging Content

 

 

 

Jean-Charles Morisseau
Chairman
Diadeis Group

 

2016 INKsight Bursts

 

Make the Dream of 100%-Marketing-Target-Rate Come True in the Digital Era

Frank Chen
Dir. Consulting/Technology &
Chief Enterprise Architect
Cognizant

The traditional direct mail targeting rate is effectively 0.5-1%. Content-based digital advertising utilizing emerging technologies (internet, web search, social media, behavior tracking, etc.) improves marketing efficient target rate to 5-30%, but it still creates about 70-95% extraneous communications and some emerging problems (e.g., privacy, data-ownership, fraud-click, etc.). Transforming today’s content-based marketing to tomorrow’s mind-based “smart marketing” utilizes integrated consumer-driven digital models to improve marketing efficient targeting rate to 90-100%, removing guess work, eliminating extraneous communications, and protecting people’s privacy at the same time. A pilot client case will be shared.

Newscred: Rewriting the Book on Content Marketing

Ned Wallroth
Co-founder, Amalgam

Alexa Biale
Senior Content Marketing Manager, NewsCred

NewsCred is the leading end-to-end solution for content marketing, providing Fortune 1000 brands (Pepsi, Microsoft, HP, Verizon, Diageo, and more) with the best solutions in content creation, workflows, publishing and measurement. Founded in 2007, they have raised $90M to date, with offices in NYC, London, and Bangladesh. Amalgam is an advertising agency based in Boston specializing in branding, design, digital strategy, code and branded content. They build and refine brands and digital environments, define and channel information the core consumer craves, and nurture content that lead to sales. Ned Wallroth, co-founder of Amalgam and Alexa Biale of NewsCred will discuss the NewsCred story, their partnership, the future of content and uniting digital and traditional mediums to maximize ROI

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Tactile and Tech: Engaging Beyond Digital

Ethan Goller
President
Structural Graphics

As marketers today, we’ve become digitally connected through technology. But, connecting via digital as a standalone marketing solution is a myth. Engagement involves all the senses, and having the opportunity to touch, feel, smell, hear and even taste the marketing message is more impactful and longer lasting. This Insight Burst will highlight many strategies and executions that integrate traditional marketing formats with technologies such as video, conductive ink, virtual reality, and NFC among other tools, that bridge “tactile and tech” into a fully engaged marketing experience.

 

 

Smart Packaging: Connecting the Physical & Digital Shelf

Mike Grady
Associate Director
Global Business Development
sgsco

Effective 'Smart Packaging' begins with an understanding of consumer needs. Campaign success depends on seamless execution by supply chain partners. Learn more about interactive packaging trends, strategies and technologies that enable consumers to shop anywhere, anytime, however they want – EASILY.

Coloring an Omnichannel World

Shoshana Burgett
Director of Corporate Strategy and Customer Insights
X-Rite Pantone

As the digital and analog worlds continue to converge, it is not so much whether communications are paper or digital, but rather, how all channels work together to deliver the right mix. For brands, color considerations are not just about an industry, but they must also manage the challenges of color across multiple cultures, technologies and media. This presentation will discuss how brands can balance their color needs of the brand against the limitations and capabilities of the various output technologies. This includes planning color as part of the brand story, as well as understanding lifestyle color trends and effectively applying them within an omni channel environment, where color may appear differently in one channel as compared to another.

Discovering the Bridge From Digital Back to Print

 

Rob Wallace
Founder
Best of Breed Branding