At-A-Glance

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INKredible Keynotes

Using audience analytics to effectively engage any customer segment
Deren Baker, CEO, Jumpshot

 

Merging print with marketing content and technology in bold and exciting ways
Michael Chase, Chief Marketing Officer, St. Joseph Communications

 

The future of magazines in an integrated publishing environment
Michael Clinton, President, Marketing, Publishing Director, PubWorX/Hearst Magazines

 

Boosting product sales through creative omnichannel packaging content
Jean-Charles Morisseau, Chairman, Diaddeis Group

 

 

How brands are leveraging changing ways consumers are consuming media
Tod Szewczyk, VP, Director Emerging Technology and Innovation, Leo Burnett

 

INKsight Bursts

Balancing the challenges of color across multiple cultures, technologies and media
Shoshana Burgett, Corporate Strategy and Customer Insights, X-Rite Pantone

 

 

The transformation from content-based marketing to mind-based marketing
Frank Chen, Dir. Consulting/Technology & Chief Enterprise Architect, Cognizant

 

Making the tactile experience of paper exciting and linking it to the digital world
Ethan Goller, President, Structural Graphics

 

 

Interactive "smart packaging" trends and technologies enabling consumer engagement
Mike Grady, Associate Director, Global Business Development, sgsco Americas

 

Reinvigorating and positioning print in the always-online digital world
Rob Wallace, Founder, Best of Breed Marketing

 

Re-writing the book on content marketing partnerships to maximize ROI
Ned Wallroth, Co-founder, Amalgam & Allicianne Rand, Vice President of Marketing, NewsCred