2017 At-A-Glance

7:30 AM

INKredible Breakfast

Presentation in the Innovation Room
8:30 AM

Keynote

What Big Brands Know: Creating Passionate, Vocal Fans of Your Clients
Gerry O'Brion
Case studies of graphic communications firms thatturned existing customers into passionate fans.
9:30 AM

INKsite Burst

360° Collaboration: Lifecycle of an Omnichannel Campaign
Brian Benson, CEO, Benson Integrated Marketing Solutions
An integrated campaign that drove Clemson student housing to new heights.
10:00 AM

INKsight Burst

From Print (Galleys) to Digital Docs: The Transformation of a 100 Year-old Magazine
Kilian Schalk, PurpleGray Consulting
How a shift to “digital-first” transformed content strategies and drove subscription revenue.
10:30 AM

Break

Presentation in the Innovation Room
11:15 AM

INKsite Burst

Modern Packaging: Enhancing the Print and Mobile Connection
Derek Awalt, Sr. Product Manager,Digimarc Corp.
A new mobile technology for a seamless and connected brand experience at every stage of the package journey.
11:45 AM

INKsite Burst

Digital Print for Retailers: Controlling Processes and Data for Speed & Efficiency
Chris Nunez, VP Research & Development, Grandville Printing
How digital printing has changed the way retailers advertise at the shelf level.
12:15 PM

INKredible Luncheon

Presentations in the Innovation Room
1:15 PM

Keynote

Harnessing Data and Technology: Winning in the Age of the Internet of Things
Kate O’Neil, KO Insights
Practical insights on how to harness data and technology to create innovative client experiences
2:00 PM

INKsite Burst

Beyond VDP: Integrating Personalized Videos and Inkjet Printing
Dave Fenske, President, Fenske Media
ROI at a massive scale via big data and timely personalized multi-channel communications.
2:30 PM

INKsite Burst

Marketing Automation: The Path to Success for PSP’s, the “Five Rights Paradigm"
Steven Schnoll, Schnoll Media Consulting
How marketing automation is transforming print with market intelligence, personalized campaigns, and high ROI.
3:00 PM

Break

Presentation in the Innovation Room
3:30 PM

INKsite Burst

Death of the Marketing Brief: Birth of ROI
Kobie Procter, VP Marketing BPO, InnerWorkings
The new marketing pitch, with ROI-based outcomes driven by data and Key Performance Indicators.
4:30 PM

INKredible Reception

Hors d'oeuvres and INKredible cocktails, and the latest technologies in the Innovation Room
6:00 PM

Adjourn