David J. Steinhardt is President & CEO of IDEAlliance, a non-profit industry association boasting more than 1,400 members – advertising agencies, brand owners, printers, publishers, solution providers, and technology suppliers – the value chain serving the Total Media Supply Chain. David has spent more than 25 years building, re-inventing, and managing successful non-profit organizations in media, print, and publishing. He led the transformation of the print-focused Graphic Communications Association (GCA) into the dynamic International Digital Enterprise Alliance (IDEAlliance) that exists today. IDEAlliance develops best practices, specifications, and certifications for cross-media production and delivery, both digitally and in print. Under his leadership, IDEAlliance has expanded operations internationally, fostered alliances and mergers, cultivated international color standards, and launched new initiatives focused on emerging digital media channels. A frequent speaker at industry events, he is the recipient of leadership awards, including the US Postal Service Business Partnership Award.