Whether you are a printer, a printer that mails, a mailer, or a mailer that prints - you have market opportunities that you have not or cannot get to. Your business results may be satisfactory but you’ve hit that ceiling of complexity. What’s in your way? What’s holding you back?
There are three critical success factors that I see companies utilize to transform their business into a company that enjoys a relevant and important position in helping their clients achieve the results they need to prosper. These three P’s include:
- People – do you have the right players in the right positions or are you limited due to marginal employee performance levels. Great companies find ways to attract the people that they need to achieve their goals.
- Plan – are you trying to be all things to all people or do you have a plan to leverage your unique abilities, and use the unique impact that you can make on a client’s business. How have you positioned the business to be relevant with the clients that you want to work with in today’s marketplace or have you just told your people to “try harder and do better?” And finally, are you making your company easy to do business with.
- Perseverance – this isn’t a “seat of the pants” adventure nor is it a one-day excursion! This is about execution, review, modify and re-execute. Helmuth Von Moltke in the mid-nineteenth century said, “No operation extends with any certainty beyond the first encounter with the main body of the enemy.” You need the perseverance to create a transformation roadmap, evaluate your efforts, modify and reengineer until you get it right.
If you have challenges that you’re working on or would like to discuss this in greater detail you can reach me at mphilie@epicomm.org.