If all print products have the same gray balance and neutral tonality defined by G7®, they will look remarkably alike to the human eye, a key component in effective brand quality management.
G7 aligns any printing device for one file, one calibration, one aim point. Print AnywhereTM
Download White Paper: The Value of G7 for Brand Owners
Brands, Buyers & Creatives use qualified G7 suppliers because…
Consistency
- Color is an important part of why people embrace (or reject) a brand
- Color greatly contributes to perceived value of quality
- Color and color quality enhance consumers’ experience with the product and add to its public reputation
- Color is one of the most emotional attributes of a brand
- Color consistency reinforces trust. Inconsistency with colors associated with a brand subconsciously diminishes it, and erodes brand loyalty
Efficiency
- Reduced design times, faster turnaround as design occurs internally rather than on press
- Reduced cost of proofing and shipping prior to print
- Reduced need for on-site press checks, travel, and other tasks based on visual approval methods
- Reduced waste and make ready time during press runs
- Higher consistency in reprints
Communication
- Data exchange for purchasing and print buyers to assess supply chain performance
- Clear expectations for supply chain partners regarding acceptable work
- Overall increase in consistency, efficiency and savings
Download More Info: Why Brands, Buyers & Creatives Choose G7 | ES