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G7: The Outrageous Competitive Advantage-Action and Intention

  • 1.  G7: The Outrageous Competitive Advantage-Action and Intention

    Posted 02-06-2017 02:19 PM
    My days are consumed by a job that not only fills my mind, but fills my heart. I am driven in life to be of service, service to a career and the people I serve (internally and externally), and to be of service each and every day in my personal life, because I see no line of separation. I studied to be a Catholic priest and after making a decision to leave the vocation my entire 20+ year career has been in the printing industry. I remember speaking to my Dad when I told him of my intentions and he had a simple response, "Tim, you do not need wear a Roman collar to serve others." I think about those words every day and how I can be useful, purposeful, compassionate, empathetic, sympathetic, and intentional in both my actions and my words, and I strive to always make my actions proceed my words. When I sit and think as I do each and every day about the correlation of service to action, no matter what it relates to, it always comes down to being intentional (the good form of intentional). In order to be intentional, much focus must be spent on being mindful. Being mindful, intentional, and of service in regards to how it relates to serving customers in the world of anything (i.e. print), takes planning, it takes practice, and it takes having processes in place. It is in our actions that show our intentions; and it is in our words that outline our actions. Our words are our story which define us through our actions and we must own them always with great intention or we will always hustle for our worthiness if our actions and our words do not align. Of course we will fall short, but when we act deliberately, with intention, and communicate, when we do, it is more often than not better received than never recognizing the fact that we have fallen short. 

    When we tell our customers what we do and why we do it and how do it, the story shows our intentions of our organizations. Herb Kelleher, the founder and CEO, of Southwest Airlines, said a lot of funny things, but also a lot of poignant things. One being, "We have a strategic plan, it is called doing things." To do anything in life, you must take action. Far too often, we get wrapped around the axle planning to plan. G7 Master Facility Qualification is an action. It is an Outrageous Competitive Advantage. Like anything in life, perfection is hard to come by. When you do fall short, act with intention, talk to your customers, make things right, and let them know what your organization stands for. You are most likely going to find they will stand by you, because you have stood up and took action with intention.

    Why Print Service Providers Choose G7

    Print service providers of all types know that a measurable, predictable, and uniform color management process provides significant business advantages. For printers to make money, orders must be turned around quickly, they must be consistent and they must predictable. Whether the process is: offset, flexo, gravure, screen, wide format, digital (toner and inkjet), industrial inkjet, or dye-sublimation, G7 can do it!

    Print Service Providers seek G7 Master Qualified Facility Certification because…


    • G7 works across multiple presses, plants, location
    • G7 means reprints will always look the same
    • G7 gives one consistent set of color targets regardless of device
    • G7= Color Consistency from Proof-to-Print
    • Clients Expect Print Consistency; G7 is a Global Standard that helps achieve consistent print quality and easier color matching
    • G7 Ensures a Common Neutral Appearance Between all Printed Graphics Regardless of the Material Each is Printed On
    • G7 helps Print Service Providers Predictably Reproduce Color


    • G7 reduces make-ready time
    • G7 is designed to align all devices, substrates and inks
    • G7 makes it easier to meet and maintain color expectations
    • G7 is an ANSI/CGATS specification for targeting gray balance

    Tim Baechle
    Director of Global Print Media Markets & Technologies
    Alexandria, VA
    (512) 785-0940