Get BrandQ Manager Certified

BrandQ teaches you how to effectively communicate with your print suppliers.

Communication between a brand and their suppliers is the key to unlocking faster turnaround and reduced costs.

BrandQ helps brand managers communicate expectations and requirements and then carefully monitor and measure these throughout their supply chain. Brand managers who take the BrandQ Manager training learn the language of quality control and print measurement and how to effectively communicate expectations with suppliers. They learn how to determine if suppliers can meet their expectations and the how to best work with spot colors, among many other critical components. The program results in a vastly improved brand/supplier relationship.

BrandQ offers hands-on training, assessment tools, technical resources, and online education. The BrandQ program teaches methods for controlling and monitoring print quality across the supply chain. Attendees will also receive access to the BrandQ online training program and resources, as well as the BrandQ forum and discussion group.

Who Should Enroll:

  • Brand Managers
  • Designers
  • Packaging Supply Chain Professionals

Brands who effectively communicate and assess see benefits such as improved turnaround times, speed to market, reduced costs, and improved brand integrity.

You will learn:

  • Basics of quality control and print measurement
  • How to communicate your expectations with suppliers
  • How to determine if suppliers can meet your expectations
  • The benefits brands and suppliers reap from the brand alignment process
  • How to improve your brand/supplier relationships
  • How to communicate and control spot colors

BrandQ Training Core Content includes:

  • The Big Idea - Why BrandQ
  • Terms & Lingo
  • Color Management Basics
  • G7 Fundamentals
  • Measurement Fundamentals
  • Specifying Print Aims
  • Reference Printing Conditions
  • Global Print Standards
  • Custom Print Standards
  • Paper Relative Theory
  • Spot Colors
  • Schmoo - Like G7 for Spot Colors
  • Development of a G7 Specification document
  • Pre-assessment of your supply chain
  • Evaluation of G7 based Printing Aims
  • Spot Color Evaluation
  • Proofing
  • Printed Material Alignment Procedures
  • Multiple Hands-On Evaluation of Print Materials
  • Viewing Conditions
  • Non-traditional Print
  • Supply Chain Asssessment - How Much to Measure
  • Case Studies in Print Buying
  • Where Do You Go From Here?
Download the Full BrandQ Core Content List here


BrandQ Manager Online Training & Certification


  • Access to the BrandQ Community and BrandQ Library for access to technical resources including documentation, templates, and guides for brand and packaging supply chain alignment
  • Available on demand for convenient access on your schedule
  • 100% online with 24/7 access and tablet/mobile support
  • Access is available for one year for additional continued review
  • The optional BrandQ Print Assessment Kit Available Here is also available a supplemental training aide to use during your BrandQ Manager training to help demonstrate first hand various print requirements and specifications covered in the training.
  • Register here for online training and certification

BrandQ Manager Live Training & Certification


  • Access to online training as well to continue learning and review.
  • Access to the global BrandQ Community
  • The opportunity to complete the BrandQ exam to become an Idealliance certified BrandQ Manager

BrandQ Training programs will run throughout 2018 around the United States and Internationally. Visit the Idealliance Event Calendar for future training dates. 

It is possible to arrange a custom training programs tailored to an organization’s specific needs as well. If you’re interested in learning more about the BrandQ program, let us know.


Jordan Gorski
Vice President of Global Certification Programs