We're glad to hear this discussion has been productive for you. There is always great discussion within the global G7 communities.
Idealliance's BrandQ® program serves brands, buyers, and creatives to align the entire printing and packaging supply chain. BrandQ is a unique program focused on the packaging supply chain, providing tools, measurements, methods, and language for facilitating effective communications between brands and suppliers. BrandQ helps brand managers, creatives, print buyers, and other members of the print and packaging supply chain communicate expectations and requirements and then carefully monitor and measure these throughout their supply chain as part of our BrandQ Manager certification & training program. Brand managers who take the BrandQ Manager training learn the language of quality control and print measurement and how to effectively communicate expectations with suppliers. They learn how to determine if suppliers can meet their expectations and the how to best work with spot colors, among many other critical components. The program results in a vastly improved brand/supplier relationship.
More information on BrandQ Manager online training is available here at the BrandQ microsite – www.idealliance.org/brandq
We again appreciate your passion and discussion on aligning with your entire print supply chain.
Please also feel free to contact me directly if you have any questions as well.
Vice President of Global Certification Programs Idealliance 1800 Diagonal Road, Suite 320
Alexandria, VA 22314-2862
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Great comments and this was a great discussion. I see the same things you are seeing. Designers/Agencies with no understanding about color or color managements settings and other printers that we work with that are still running density/visual and as you stated "getting lucky" or fixing it on press. Education is the key, especially on the designer/agency end. Its one of our target projects for next year. What I have found is that apart from a few designer with just enough knowledge to be dangerous, most designers want to do the right thing and just need to be shown and educated. Lots of great opportunities out there. Thanks for being one of the good ones, Brett.
Mike Todryk | Color Technical Specialist
IWCO Direct | iwco.com
O: 952-470-5659 | C: 952-797-3940
I knew this forum was 'my people' when all responses were thoughtful, explanatory, helpful, and kind. It takes time and energy to do that, and it's appreciated.Other forums I might have received 37 variations of 'What's a profile?" "I don't see that black option in my InDesign settings," "Color profiles are for stupid people!" and "It doesn't work because of the republicats."I may just repost in one just to see!